Great online businesses succeed because of their ability to effectively manage the requests of customers who have buying intent. This includes the customers whose transactions have failed or the ones which are just merely interested.

Our Customer Management component separates the people who visit your store in categories according to how far they went with completing the purchase. There are four main categories:

• Customers who have made the payment and are waiting for delivery.
• Customers whose payments are still pending.
• Customers whose transactions have failed.
• Customers who have cancelled their orders.

Having such control over your audience is priceless. The last three categories listed above are true gold-mines for marketing departments and business analysts.